The Lobby

Latto ft. 21 Savage - "Business & Personal (Intro)"

A dusty PR playbook saved by a singular flex.

Shady Shawn

— 1 min read

The Breakdown

Let’s keep it a whole bean: a pregnancy reveal in a music video? Cardi did it on SNL, Beyoncé did it at the VMAs, Rihanna did it at the Super Bowl. Using your unborn child as rollout marketing is tired, and we have seen it a literal million times.

However. Having 21 Savage—the man who usually looks like he’d rather be anywhere else on the planet—in the cut actually rubbing the belly? I can't even hate. That shit hits. It’s the only thing saving this from being a glorified Instagram maternity shoot.

  • Track Rating (8/10): The song actually bangs. Latto is sliding on this beat and addressing the rumors head-on.
  • Visuals Rating (5/10): The visual concept is a recycled gimmick. You get points for the Savage cameo, but the blueprint is dusty. Do better.
  • Overall ShadeStar Rating: 7/10

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